Super Retail Group Ltd. engages in the retail and distribution of auto parts, tools, sports equipment, and apparel. It operates through the following segments: Auto, Outdoor, and Sports. The Auto segment focuses on the retail and distribution of motor vehicle spare parts, tools, and equipment. The Outdoor segment includes the retailing of boating, camping, fishing, outdoor equipment, and apparel. The Sports segment retails sporting equipment, bicycle accessories, and apparel. The company was founded by Reginald Allen Rowe and Hazel Rowe in 1972 and is headquartered in Lawnton, Australia.