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Why ASX Market Darling Pro Medicus Fell 10% Today?

Stuart Lucy

Stuart Lucy is an Investment Specialist at the Australian Stock Report, and has gained exposure to funds management and investment banking throughout his career. He draws on this experience to provide macroeconomic commentary and actionable investment insights to clients. Stuart is responsible for writing reports, is involved in delivering Macrovue webinars and provides general advice to our members on portfolio construction. Stuart currently holds RG146 General and Securities qualifications.

Pro Medicus (ASX: PME) is one of the worst performers on the ASX today, with it’s share price down 10%. The only piece of news denting otherwise positive sentiment towards the business is the founders heavily selling down their position in the company, crystallising a combined profit of $72m.

Company directors and founders have an in-depth understanding of the business, having worked in and managed the company for a long time. Since their knowledge will exceed that of the average investor, investors who are positive about the company but see director selling wonder why executives are selling down and what they missed. This puts negative pressure on the share price of the business, causing a selloff.

Pro Medicus share price performance this year (Credit: ASX)

The company declared a net profit of $19.1m, which is up 91.9% on the previous year. This puts the company on a PE ratio of 195, which is indicative of both market expectations for future growth and the company’s earnings quality. The company is on a PEG ratio of 2, which is well above the level of 1 that many investors use to demarcate cheap and expensive growth stocks. Pro Medicus generate sky high EBIT margins because of a strong product offering that is very difficult to compete with, which has led to some investors justifying the company’s rich valuation. The market also likes their SAAS revenue and awards the company higher multiples as a result.

Pro Medicus has a few business units, with the main ones being radiology information systems (RIS), picture archiving and communication (PACS) and advanced visualisation solutions. Their competitive advantage is in providing integrated solutions in imaging IT, which means that entire processes in hospitals are embedded into the Pro Medicus infrastructure. This creates high switching costs, protecting their market share, the effect of which is magnified by the company’s long contracts which operate over several years. This allows the company to concentrate on developing their product, servicing their existing customers and growing their sales pipeline, whilst largely freeing them from concerns over existing customers not renewing SAAS subscriptions.




This article has been prepared by the Australian Stock Report Pty Ltd (AFSL: 301 682. ABN: 94 106 863 978)

(“ASR”). ASR is part of Amalgamated Australian Investment Group Limited (AAIG) (ABN: 81 140 208 288 Level 13, 130 Pitt Street, Sydney NSW 2000).

This article is provided for informational purpose only and does not purport to contain all matters relevant to any particular investment or financial instrument. Any market commentary in this communication is not intended to constitute “research” as defined by applicable regulations. Whilst information published on or accessed via this website is believed to be reliable, as far as permitted by law we make no representations as to its ongoing availability, accuracy or completeness. Any quotes or prices used herein are current at the time of preparation. This document and its contents are proprietary information and products of our firm and may not be reproduced or otherwise disseminated in whole or in part without our written consent unless required to by judicial or administrative proceeding. The ultimate decision to proceed with any transaction rests solely with you. We are not acting as your advisor in relation to any information contained herein. Any projections are estimates only and may not be realised in the future.

ASR has no position in any of the stocks mentioned.

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