Bell Financial Group Limited

Bell Financial Group Ltd. engages in the provision of stockbroking, investment, and financial advisory services. It operates through the following segments: Technology and Platforms; Products and Services; Retail; and Institutional. The Technology and Platforms segment includes proprietary technology and platforms including online broking. The Products and Services segment focuses on margin lending, cash, portfolio administration, and superannuation solutions products and services. The Retail segment is involved in traditional retail client broking. The Institutional segment offers traditional wholesale client broking. The company was founded by Colin Morton Bell in 1970 and is headquartered in Melbourne, Australia.