Qantas has dropped more than 30% from its 2025 high, and the latest sell-off has put the stock firmly back on investors’ watchlists. With shares going ex-dividend today, the key question is whether this is a genuine bargain or a value trap.
Qantas (ASX: QAN) Is Down More Than 30% and Goes Ex-Dividend Today - Bargain or Value Trap?
Monday was brutal for Qantas shareholders. While most Australians were booking their Easter holidays, investors in ASX: QAN were watching the airline's share price nosedive, falling as much as 9% in a single session and briefly touching a 52-week low of A$7.55. That puts the stock more than 30% below its August 2025 peak.
And yet, today, 10 March 2026, Qantas goes ex-dividend. Shareholders who hold QAN today will receive a fully franked 19.8-cent interim dividend, paid on 15 April. A A$150 million share buyback kicks off on 16 March.
So what exactly is going on? And does any of this make QAN worth a look?
What Spooked the Market
The sell-off wasn't really about Qantas itself. It was about oil.
When US-Israeli military operations against Iran forced major Gulf flight hubs to close early last week, oil prices spiked as much as 13% in a single day. That hit every airline stock globally. Singapore Airlines, Japan Airlines, and Qantas all fell sharply in unison.
For airlines, jet fuel is one of the highest costs in the business. When oil surges overnight, there's no quick fix. You can't reprice flights already sold. You can't immediately cut the planes' burning of that fuel. You just absorb the hit, at least in the short term.
CEO Vanessa Hudson acknowledged the spike was "significant" for aviation, even as she noted the airline had solid fuel hedging in place. That reassurance only goes so far when markets are panicking.
Why Some Analysts Think the Sell-Off Is Overdone
Here's where it gets more interesting. Before last week's chaos, Qantas had actually delivered a solid half-year result. Underlying profit before tax rose 5% year-on-year, earnings per share climbed 7%, and the dividend was lifted by 20% compared to the same period last year. The domestic business is performing well, customer satisfaction scores are up, and the airline is in the middle of the largest fleet renewal in its 100-year history.
The company has also hedged the majority of its fuel needs for the second half of FY26, meaning the oil spike has limited impact on costs for the near term. If the conflict de-escalates and oil pulls back, much of the rationale for the sell-off disappears.
Broker UBS still has a buy rating on QAN with a price target of A$11.60. At current prices, that would represent meaningful upside, and the broker estimates the stock is trading at just 8 times forecast earnings. For a business of Qantas' size and domestic dominance, that's a relatively modest valuation.
The Risks Are Real
None of this means QAN is a sure thing. If oil stays elevated for months rather than weeks, Qantas' hedges will eventually roll off, and the earnings picture gets more complicated. The international segment was already the weakest part of the H1 result, posting lower profits than the prior year.
There's also the broader consumer angle. With cost-of-living pressures still biting, any softening in travel demand, particularly leisure bookings, would add to the headwinds. Airlines are cyclical businesses, and they tend to feel macro turns early.
Key Takeaways for Investors
Qantas is going ex-dividend today, which means shares are expected to open slightly lower to reflect the dividend being paid out. That's normal and not fresh bad news.
The bigger question is whether the more than 30% fall from peak is already priced in the worst-case oil scenario. At 8 times earnings with strong hedging in place and a buyback underway, some analysts think it does. Others aren't so sure.
What's clear is that this is a stock that warrants closer research right now, not a snap decision either way.
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