Trading Education: Trend Trading Part 3
8th Dec 2010In the last MarketPulse article we continued our discussion on why it is so important for investors to become disciples of trend following. It is one of the best known and longest held tenets in the history of the stock and financial markets: The trend is your friend. It’s a concept which we’ve probably all heard at some stage in the past and often very early on in our investing careers. However, it is unfortunately also one of the first things we forget when it comes to investing our hard earned money in the markets.
In the last couple of MarketPulse articles we’ve espoused the benefits of having an approach grounded in good technical analysis and upon the basis of always following the prevailing trend. This week we wanted to discuss a couple of the common myths of the markets which often prevent investors from following the trend.
Investing Myth 1 – “Blue Chip” Stocks
The first myth of the share market we’d like to bust is the myth that there exists such a thing as a “Blue Chip” stock. What is a Blue Chip anyway? When I ask the question at my workshops, the most common response I get from guests is “BHP”, “RIO”, and “The Banks”.
I totally expect the first two responses (how we love BHP and RIO!), but thoroughly enjoy the last response. Participants are simply too complacent (or lazy) to name individual banks, or simply assume that they are all Blue Chips. This theory that banks can never fail, and will always yield good investments, is embedded into the Australian investing psyche. It’s almost unshakeable.
Investors generally believe that Blue Chip stocks are big, steady, and safe companies to invest in, and probably ones which have been around forever. Often they consider that if a company is a household name, then it must be Blue Chip. If a Blue Chip’s share price falls, then it is a logical and safe strategy to buy those shares and hold on until the price rises again.
This is a very dangerous way about thinking of the share market. The problem with this notion of “Blue Chip” is that one will never know when a widely perceived Blue Chip is no longer that – a safe bet in the market. Take ABC Learning Centres for example. This stock was the market darling of the Naughties, increasing in value from around 40 cents to nearly $9 at its peak in late 2006. Many investors considered that the provision of childcare was a safe bet. After all, “Everyone needs childcare…don’t they?”
Many ABC shareholders probably had kids, grandkids, nieces or nephews who went to a centre near them. They probably drove past half a dozen centres on their way to work and had noted the proliferation of new centres over the last few years. “Surely ABC must be doing well!”
Because the investor could almost literally touch and feel the business, and there was a perceived security in the concept, it was automatically considered a safe Blue Chip investment. As it turned out, this couldn’t be further from the truth.
The truth was that ABC Learning Centres was actually a big ball of debt. When the Credit Crisis struck in late-2007-early-2008, everything came crashing down for ABC. The company fell from its peak of $8.62 to just 54 cents when it was finally suspended from the market. It never came back and shareholders lost everything.
There were numerous examples of other so-called Blue Chip stocks which suffered the same fate in the last GFC. Babcock and Brown, Allco Finance Group, and Centro Properties (which is still trading but down nearly 99% from its highs) are other stocks which failed investors miserably. In each case stunned investors held on in the belief (hope) that their beloved companies would once again return to their glory days. That couldn’t be further from the truth and large parcels of shares in many investors’ portfolios have simply become worthless.
The bottom line is that you never know what a Blue Chip is until it’s too late. A Blue Chip is a Blue Chip until it’s not!
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Investing Myth 2 – “The market goes up in the long run”
Whilst mathematically it may well be true that stock markets go up in the long run, there are a number of reasons why using this as a justification to buy shares when prices are low is a flawed approach. Firstly, it would be more accurate to say that “stock markets always go up and down in the long run”. We know that all bull markets are inevitably followed by bear markets, and whilst bull markets tend to push prices higher for longer, only foolhardy investors do not fear the severity of a bear market.
Secondly, due to a phenomenon called ‘survivorship bias’, the long run upward curve of the market is exaggerated. Survivorship bias refers to the common practice of dropping underperforming stocks out of a benchmark index. As those poorly run companies go down the gurgler, they are stripped from the index and better performing stocks are added. This tends to skew the performance of the index to the positive as the old dogs are discarded and forgotten.
The best way to illustrate how much survivorship bias can unduly inflate a benchmark index is to consider how well the top one hundred stocks listed in Australia in 1910 are performing now! Whilst I am the first to admit that I haven’t done this research, it is fairly safe to say that none of them are still listed on the market today. For example, history shows that many of the radio companies which boomed due to this amazing new technology in the early 1900’s, went the way of many of Dot-Com internet stocks in 2000!
So what about BHP, RIO, and “The Banks”? Surely they’re safe? Surely they can’t ever fail? Well
“forever” is a long time. And if anything is for sure, it’s that markets and the global economy will continue to change, at an ever increasing pace. Anything really can, and probably will happen. China could go into a recession tomorrow and destroy the share prices of BHP and RIO. Equally, we could find ourselves in another GFC and the banks could fall by nearly two-thirds of their value like they did in the last GFC. In the markets nothing is sacred and those stocks which fall by the wayside will wither and die – like they always have.
So whilst it is fair to say that ‘the market’ goes up in the long run, it is not fair to say that any particular investor’s portfolio will go up in the long run. This will depend solely on the investor’s ability to select and maintain a portfolio of outperforming stocks.
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Learn more about investing myths.
Attend a free financial market seminar near you.
Click Here to reserve your seat
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Conclusions for now
If there is one thing which is constant in the market, and is reliable, it is that the trend really is your friend. Before any company in the history of the markets has gone bankrupt, it has found itself in a very well defined downtrend first. There are rarely shocks in the markets, and hardly ever any real surprises. Most of the announcements which heralded terrible times for a company were preceded by a severe downtrend. Investors could have seen the warning signs on the charts and exited the stocks before the worst hit.
It will only be when investors can truly abandon their love affair with Blue Chip stocks and the false belief that the market always goes up (to rescue their poor investing decisions), and resolve themselves to becoming a true disciple of the trend, that they will experience the returns they’ve always dreamed of. We’ll discuss the biggest myth of investing in next week’s MarketPulse and conclude this analysis of trend trading.
See Carl speaking at free trading and investing seminars all over Australia.
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