What To Do In A Bear Market
10th Mar 2010One common way to classify stocks is to make an assessment as to whether they are “cyclical” or “defensive”.
These two terms represent, as you can probably guess, two types of industry or stock that are at stark odds with the other.
Let’s take a deeper look at what these terms mean, and how they interplay with the stock market.
The terms cyclical and defensive are used to show how closely correlated a company’s share price, or a sector’s performance, is to fluctuations in the economy.
Cyclical stocks are those whose fortunes are tied to the strength of the economy. They perform well when the economy is strong, and will decline when the economy is performing badly.
In other words, cyclical stocks perform according to the big picture, where as defensive stocks generally perform solely on their own merits.
In general, defensive stocks tend to offer more steady products and services. Business doesn’t necessarily boom when the economy is strong, but also doesn’t suffer too badly when the economy is struggling.
Defensive stocks are non-cyclical because they experience solid profits regardless of the motions of the broader economy.
Defensive stocks, as we noted above, are not considered to be tied to the market. However, their fortunes are still party tied to how the broader economy is going.
Defensive stocks are seen as safer, and should perform better in a bear market. Even if they don’t manage to go up during a bear market, they shouldn’t fall by as much as cyclical stocks in bad times.
Because defensive stocks and cyclical stocks are polar opposites, when cyclical stocks are doing poorly, defensive stocks tend to do well.
An example of defensive stocks to choose in a bear market would include those that are in the healthcare industry, namely CSL Limited which is a biopharmaceutical company.
Additionally, other sectors that are generally considered most defensive in a bear market are officially known as the consumer staples and the utilities.
Generally, some experts believe defensive sectors include industries such as drugs, healthcare, information technology and food on a wider spectrum.
Defensive stocks are defensive in nature because the demand for them tends to be strong no matter how the general economy is performing. This is because defensive stocks produce items considered necessities, and product demand should continue regardless of the big picture.
For instance, people will always need electricity in their homes, so utilities companies tend to perform steadily over time; it’s not like you will buy twice as much electricity when times are good!

